LG Gallery TV Art Guide: OLED Models, Gallery+ & Custom Art

LG takes a fundamentally different approach to art TVs than Samsung. Where Samsung adds art mode to an existing TV, LG builds entire product lines around art display. The Gallery series, the Wallpaper series, and the new LX7 Gallery TV are all designed art-first — with ultra-thin profiles, anti-glare matte displays, and a complimentary art platform called Gallery+.

2026 LG Art TV Lineup

LG Gallery+ Art Platform

Gallery+ is LG's built-in art platform, included free with every Gallery and OLED TV. Unlike Samsung's Art Store which charges for the full library, LG bundles Gallery+ at no extra cost.

What You Get

• 100+ base artworks on OLED models, with daily curation updates
• 4,500+ rotating pieces on the LX7 Gallery TV (largest LG art library)
• Immersive scenery and ambient videos — not just still images
• Energy-saving art mode — automatic brightness adjustment and sleep
• Complimentary — no separate subscription fee

What Makes LG Different

Anti-Glare Matte OLED

LG's Gallery OLEDs use a reflection-free matte coating that eliminates glare even in bright, window-facing rooms. This is arguably the most important feature for art display — a glossy screen that reflects your living room is not art, it is a mirror. LG's matte coating makes the display disappear and the art come forward.

W6 Wallpaper Design

The W6 Wallpaper series is the thinnest art TV available. At just millimeters thick, the 77″ and 83″ panels mount flush against the wall without any visible gap. The processing unit connects via a thin cable to a separate box. The effect is stunning — it looks like the art is painted directly on the wall.

Gallery Mode as Primary Feature

Samsung treats art mode as a secondary feature of a TV. LG treats it as the primary value proposition. The Gallery TV line is marketed and designed for people who buy a TV specifically because they want art on their wall. This philosophical difference shows in the product design, the ultra-thin profiles, and the bundled art library.

Adding Custom Art to LG TVs

LG supports custom image display through:

• USB media playback — load images from a USB drive
• Screen mirroring — cast images from your phone or computer
• LG ThinQ app — manage content from your mobile device

Best Practices for Custom Art on LG

• Resolution: 3840×2160 (4K) minimum. LG's OLED panels reward high-resolution content.
• Aspect ratio: 16:9 fills the screen perfectly. 21:9 ultrawide content will letterbox.
• OLED advantage: True black pixels mean dark artwork with deep shadows looks spectacular on LG OLEDs — a strength over Samsung's QLED models.
• Ambient videos: LG Gallery+ supports video loops. Upload ambient art animations for a dynamic display.

Generate custom art optimized for LG's 16:9 OLED panels with ArtTV — 40+ AI models with styles specifically tuned for art TV display.

LG Gallery TV vs Competition

• vs Samsung Frame: LG has better display technology (matte OLED) and thinner designs, but Samsung has a larger art library (5,000+ vs 100–4,500). Full comparison →
• vs Meural: LG is a full TV; Meural is art-only at a much lower price. Meural guide →
• vs Depict: LG is mainstream premium; Depict is boutique luxury with custom framing.

Who Should Buy an LG Gallery TV?

• You prioritize display quality above all else — best OLED, best anti-glare
• You want a TV that looks like wall art, not a TV (especially the W6 Wallpaper)
• You do not want to pay extra for an art subscription — Gallery+ is included
• You display dark, high-contrast artwork that benefits from OLED's true blacks

Compare LG and Samsung side by side in our Samsung Frame vs LG Gallery comparison →